Marketing Technology
Marketing Technology (MarTech) has emerged as a critical driver in the digital transformation of customer engagement and commercial strategies. The rapid expansion in the number and diversity of ...
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The Role Of AI In Digital Marketing: What You Need To Know
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's fast-paced digital landscape, businesses are constantly seeking innovative ways ...
Digital Marketing Gets A Not-So-Artificial Boost With AI And LLMs
The emergence of ChatGPT in 2022 represents a landmark moment in the development and deployment of AI tools. The phrase “paradigm shift” can be overused, but it’s not out of place here. While the ...
This Is What Big Tech Was Trying to Do to Us at the Super Bowl
Commercials during the Big Game sought to make AI our cuddly friend. It rarely worked. By Steven Zeitchik Senior Editor, Technology and Politics Google led the charge with its AI-fueled ads for Gemini ...
Prediction: 2 Artificial Intelligence (AI) Stocks Will Be Worth More Than Palantir Technologies in 3 Years
Shares of Palantir Technologies (NASDAQ: PLTR) are up 150% in the past year, and the company is currently worth $369 billion.
People destroyed the ‘friend.com’ AI necklace ads with graffiti. The 22-year-old founder loves it: ‘Capitalism is the greatest artistic medium.’
If you take the subway in New York City, or drive a car in Los Angeles, you’ve seen the ads for Friend.com. “I’ll binge the entire series with you.” “I’ll never leave dirty dishes in the sink.” “I’ll ...
Should we use AI to resurrect digital ‘ghosts’ of the dead?
When missing a loved one who has passed away, you might look at old photos or listen to old voicemails. Now, with artificial intelligence technology, you can also talk with a virtual bot made to look ...
Artificial Intelligence And Marketing—The Perfect Match
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing has continued to evolve over the years, and with the integration of artificial ...
Elevating Conversational Marketing With Artificial Intelligence
Conversational marketing stands as a dynamic approach that emphasizes real-time dialogue with customers, fostering deeper engagement and relationship building. With the integration of artificial ...
Acxiom Launches ‘True Intelligence’ to Revolutionize Digital and CTV Advertising Measurement in Partnership with The Trade Desk
CONWAY, Ark.--(BUSINESS WIRE)--Acxiom ®, the connected data and technology foundation for the world’s leading brands, today announced the launch of ‘True Intelligence,’ a new measurement solution ...
Study says AI hype is hindering genuine research on artificial intelligence
A new AAAI (Association for the Advancement of Artificial Intelligence) study with hundreds of contributing AI researchers has been published this month, and the main takeaway is this: our current ...
Marketing Technology
Marketing Technology (MarTech) has emerged as a critical driver in the digital transformation of customer engagement and commercial strategies. The rapid expansion in the number and diversity of ...
Do we live in digital slavery? How does artificial intelligence control our minds?
Do we really live in a new form of digital slavery? A question that may at first seem philosophical, but today it is entirely real in light of the expansion of artificial intelligence and the dominance of digital capitalism over the details of our daily lives. What was supposed to be a neutral scientific tool has now become a means of reproducing and reinforcing capitalist class control, through algorithms that quietly and smoothly infiltrate our consciousness and reshape it. Repression no longer needs police or armies, but our data, our daily habits, what we see, and what we think. The current artificial intelligence does not serve humanity; it serves the market, it serves the capitalist system and its values. It entrenches the culture of consumption and individualism and implants voluntary acceptance of domination. In this reality, human beings turn into tools within a vast system of surveillance and profit, while humanity is emptied of its essence and alienation is reproduced in its new digital form. This text is an attempt to understand how artificial intelligence has turned into a soft but highly precise and effective capitalist weapon, and how the left and progressives can confront this modern slavery and liberate technology to serve humanity rather than enslave it.
Are digital ads the enemy of advertising?
The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...
Navigating the AI 'hype cycle': Bayer, Daiichi Sankyo and argenx leaders on implementing AI in biopharma marketing
No longer a far-off futuristic idea, artificial intelligence technology has seen its popularity skyrocket in recent years. Its usage continues to grow rapidly and exponentially: According to IBM’s ...
Who is David Sacks, Trump’s crypto and AI chief?
Venture capitalist David Sacks has been tapped to serve as President-elect Trump’s White House czar for artificial intelligence (AI) and cryptocurrency, taking on a newly created role to lead the ...
Digital Marketing Trends For 2025 And Beyond
Digital marketing is a rapidly evolving field, and as we move toward 2025, several emerging trends are set to reshape how brands connect with their audiences. The upcoming years promise significant ...
AI and Crypto Technology: The Connection Between Artificial Intelligence and Decentralized Finance in 2024
As we progress through 2024, the connection between artificial intelligence (AI) and cryptocurrency is becoming a powerful force that could transform financial systems and change how we interact with ...
Better Artificial Intelligence (AI) Stock: Broadcom vs. Marvell Technology
Shares of Broadcom and Marvell Technology have soared significantly in 2024, and they seem capable of sustaining that next year as well. Both companies are witnessing outstanding growth in their AI ...
‘Change the way we think about the world': Examining the AI digital twin program
Remember a hologram of Tupac Shakur that made headlines back at Coachella in 2012? It was a digital creation made to sing along on stage. Now imagine a similar hologram, but one that can use ...